Gueli Gonzalez is a fast rising Spanish illustrator and character designer, born and raised in the Andalusian city of Jaén. From a very young age he loved drawing his own Children's Picture books and watching animated cartoons. He is a student of his profession and has learned his craft from some of the best Concept Artists in the Business. Gueli's style is character driven with a strong element of lighting and mood setting. His work is already making waves in the Illustration industry and we are excited at Lemonade to help develop his commercial portfolio and expand his content to appeal to all sectors of the Creative world.